About Lucy Anderson and Paul Henry

Lucy Anderson is a strategic marketer and communicator with global experience, focusing on wine in Asia. Degrees in architecture and industrial design led her on a non-conventional path to the world of wine. In 2005, after completing a postgraduate Diploma in Marketing and Level 3 WSET, Lucy joined Wine Australia to develop its international marketing and communication strategies. Lucy moved to Hong Kong in December 2010, and later established Winehero Asia, a marketing consultancy that specialises in strategic planning, brand development and communication. Paul Henry is one of the leading figures in the global promotion of Australian wine. After more than six years leading the marketing for Wine Australia, Paul established Winehero Australia, a company specialising in strategic planning, brand development and communication, in January 2011, where he remains a director. Paul has been a keynote speaker at international events including the London International Wine and Spirits Fair, Wine Futures Hong Kong and the International Masters of Wine Conference. In 2010 he was named WCA International Wine Communicator of the Year.